A BNPL \u00f3ri\u00e1s Klarna radik\u00e1lis v\u00e1ltoztat\u00e1sokat hajt v\u00e9gre a v\u00e1llalati m\u0171k\u00f6d\u00e9s\u00e9ben. A mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val nem csup\u00e1n a hat\u00e9konys\u00e1got tudj\u00e1k n\u00f6velni, hanem drasztikusan cs\u00f6kkenthetik a dolgoz\u00f3i l\u00e9tsz\u00e1mot is.<\/p>\n\n\n\n
Kor\u00e1bban besz\u00e1moltunk r\u00f3la, hogy a Klarna janu\u00e1rban bevezetett virtu\u00e1lis asszisztense m\u00e1r 700 ember munk\u00e1j\u00e1t l\u00e1tja el. Sebastian Siemiatkowski, a c\u00e9g vez\u00e9rigazgat\u00f3ja pedig \u00fagy gondolja, az AI alkalmaz\u00e1sa nem csup\u00e1n egy technol\u00f3giai el\u0151rel\u00e9p\u00e9s, hanem egy \u00faj korszak kezdete a munkaer\u0151piacon. Az AI asszisztensek bevezet\u00e9s\u00e9vel ugyanis nem romlott az \u00fcgyf\u00e9lszolg\u00e1lat min\u0151s\u00e9ge.<\/p>\n\n\n\n
A Klarna az elm\u00falt \u00e9vben jelent\u0151s \u00e1talakul\u00e1son ment kereszt\u00fcl. Term\u00e9szetes fluktu\u00e1ci\u00f3 r\u00e9v\u00e9n 5000-r\u0151l 3800-ra cs\u00f6kkent a dolgoz\u00f3k sz\u00e1ma, \u00e9s ez a tendencia folytat\u00f3dhat. A vez\u00e9rigazgat\u00f3 szerint a j\u00f6v\u0151ben a v\u00e1llalat dolgoz\u00f3i l\u00e9tsz\u00e1ma ak\u00e1r a fel\u00e9re is cs\u00f6kkenhet, mik\u00f6zben a szolg\u00e1ltat\u00e1sok sz\u00ednvonala tov\u00e1bbra is magas marad. \u00dagy gondolja, az AI lehet\u0151v\u00e9 teszi, hogy kevesebb er\u0151forr\u00e1ssal jobb eredm\u00e9nyt \u00e9rjenek el.<\/p>\n\n\n\n
A Klarna nemcsak a munkaer\u0151 ter\u00e9n hajt v\u00e9gre v\u00e1ltoz\u00e1sokat, hanem az \u00fczleti modellj\u00e9t is folyamatosan fejleszti. Az Egyes\u00fclt \u00c1llamokban el\u00e9rt eredm\u00e9nyeik \u2013 k\u00fcl\u00f6n\u00f6sen a keresked\u0151i egy\u00fcttm\u0171k\u00f6d\u00e9sek sz\u00e1m\u00e1nak n\u00f6veked\u00e9se \u00e9s a nyeres\u00e9g jelent\u0151s n\u00f6veked\u00e9se \u2013 azt mutatj\u00e1k, hogy a v\u00e1llalat j\u00f3 \u00faton halad. Emellett a Klarna \u00faj p\u00e9nz\u00fcgyi szolg\u00e1ltat\u00e1sok bevezet\u00e9s\u00e9vel is b\u0151v\u00edti portf\u00f3li\u00f3j\u00e1t, amelyek c\u00e9lja, hogy m\u00e9g m\u00e9lyebben be\u00e1gyaz\u00f3djanak a fogyaszt\u00f3k mindennapi \u00e9let\u00e9be.<\/p>\n\n\n\n
A Klarna teh\u00e1t nemcsak a mesters\u00e9ges intelligencia alkalmaz\u00e1s\u00e1ban j\u00e1r \u00e9len, hanem a munka vil\u00e1g\u00e1t is \u00fajra\u00e9rtelmezheti. A v\u00e1llalat k\u00e9sz\u00fcl a k\u00f6zelg\u0151 nyilv\u00e1nos r\u00e9szv\u00e9nykibocs\u00e1t\u00e1sra (IPO), amely v\u00e1rhat\u00f3an tov\u00e1bb er\u0151s\u00edti poz\u00edci\u00f3j\u00e1t a glob\u00e1lis piacon. Az AI haszn\u00e1lata \u00e9s a v\u00e1llalatn\u00e1l v\u00e9gbemen\u0151 struktur\u00e1lis v\u00e1ltoz\u00e1sok j\u00f3l mutatj\u00e1k, hogy a Klarna nemcsak k\u00f6veti, hanem form\u00e1lja is a j\u00f6v\u0151 gazdas\u00e1gi trendjeit.<\/p>\n\n\n\n
Tov\u00e1bb a cikkre:<\/mark> fintech.hu<\/a> \u00e9s finextra.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" A BNPL \u00f3ri\u00e1s Klarna radik\u00e1lis v\u00e1ltoztat\u00e1sokat hajt v\u00e9gre a v\u00e1llalati m\u0171k\u00f6d\u00e9s\u00e9ben. A mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val nem csup\u00e1n a hat\u00e9konys\u00e1got tudj\u00e1k…<\/p>\n","protected":false},"author":1,"featured_media":1450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-kereskedelem"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1446"}],"version-history":[{"count":4,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions"}],"predecessor-version":[{"id":5442,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions\/5442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/1450"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}