{"id":1968,"date":"2024-10-03T21:30:26","date_gmt":"2024-10-03T19:30:26","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=1968"},"modified":"2025-12-31T02:20:37","modified_gmt":"2025-12-31T00:20:37","slug":"a-vallalkozasok-mar-hasznalhatjak-a-chatbotokat-a-hirdetesekben-a-meta-legujabb-mesterseges-intelligencia-vezerelt-megoldasa","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=1968","title":{"rendered":"A Meta lehet\u0151v\u00e9 teszi a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra, hogy hirdet\u00e9sekbe \u00e1gyazott chatbotokat hozzanak l\u00e9tre"},"content":{"rendered":"\n<p>A Meta Connect 2024 fejleszt\u0151i konferenci\u00e1n a Menlo Parkban szerd\u00e1n a Meta bejelentette, hogy AI-alap\u00fa \u00fczleti chatbotjait kiterjeszti a WhatsApp \u00e9s a Messenger m\u00e1rk\u00e1ira, kattint\u00e1ssal \u00fczenetk\u00fcld\u0151 hirdet\u00e9sek seg\u00edts\u00e9g\u00e9vel.<\/p>\n\n\n\n<p>Mostant\u00f3l a v\u00e1llalkoz\u00e1sok hirdet\u00e9sekbe \u00e1gyazott chatbotokat \u00e1ll\u00edthatnak be, amelyek besz\u00e9lnek az \u00fcgyfelekkel, t\u00e1mogat\u00e1st k\u00edn\u00e1lnak \u00e9s megk\u00f6nny\u00edtik a rendel\u00e9seket \u2013 mondja Meta. \u201eA gyakori v\u00e1s\u00e1rl\u00f3i k\u00e9rd\u00e9sek megv\u00e1laszol\u00e1s\u00e1t\u00f3l a term\u00e9kek megbesz\u00e9l\u00e9s\u00e9ig \u00e9s a v\u00e1s\u00e1rl\u00e1s v\u00e9gleges\u00edt\u00e9s\u00e9ig ezek az \u00fczleti mesters\u00e9ges intelligencia eszk\u00f6z\u00f6k seg\u00edthetnek a v\u00e1llalkoz\u00e1soknak t\u00f6bb \u00fcgyfelet el\u00e9rni, \u00e9s n\u00f6velni az elad\u00e1sokat\u201d<\/p>\n\n\n\n<p>A Meta tov\u00e1bbra is egyre t\u00f6bb hirdet\u00e9si term\u00e9k\u00e9t \u00e9s eszk\u00f6z\u00e9t injekt\u00e1lja mesters\u00e9ges intelligenci\u00e1val. M\u00e1jusban a c\u00e9g lehet\u0151v\u00e9 tette a hirdet\u0151k sz\u00e1m\u00e1ra, hogy teljesen \u00faj hirdet\u00e9si k\u00e9peket hozzanak l\u00e9tre mesters\u00e9ges intelligencia seg\u00edts\u00e9g\u00e9vel , \u00e9s AI \u00e1ltal gener\u00e1lt alternat\u00edv hirdet\u00e9si c\u00edmsorokat helyezzenek be. J\u00faniusban pedig a Meta megkezdte a mesters\u00e9ges intelligencia alap\u00fa \u00fcgyf\u00e9lszolg\u00e1lat tesztel\u00e9s\u00e9t a WhatsApp-ot haszn\u00e1l\u00f3 v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra, amely automatikusan v\u00e1laszol a gyakran ism\u00e9telt k\u00e9rd\u00e9sekre vonatkoz\u00f3 \u00fcgyfelek k\u00e9rd\u00e9seire.<\/p>\n\n\n\n<p>A Meta azt \u00e1ll\u00edtja, hogy t\u00f6bb mint egymilli\u00f3 hirdet\u0151 haszn\u00e1lja az AI hirdet\u00e9si eszk\u00f6zeit, \u00e9s a m\u00falt h\u00f3napban 15 milli\u00f3 hirdet\u00e9st hoztak l\u00e9tre az eszk\u00f6z\u00f6kkel.<\/p>\n\n\n\n<p>Meta szerint az AI-hirdet\u00e9sek n\u00f6velik az \u00e1tkattint\u00e1si ar\u00e1nyt. De vannak bizony\u00edt\u00e9kok arra, hogy az \u00fcgyfelek nem szeretik a chatbotokat tartalmaz\u00f3 hirdet\u00e9seket. Az \u00e9v elej\u00e9n a Callvu \u00fcgyf\u00e9l\u00e9lm\u00e9ny-platform megb\u00edz\u00e1s\u00e1b\u00f3l k\u00e9sz\u00fclt felm\u00e9r\u00e9s szerint az emberek t\u00f6bbs\u00e9ge sz\u00edvesebben v\u00e1r legal\u00e1bb egy percet, hogy besz\u00e9ljen egy \u00e9l\u0151 \u00fcgyf\u00e9l\u00fcgyn\u00f6kkel, mintsem hogy azonnal csevegjen egy mesters\u00e9ges intelligenci\u00e1val.<\/p>\n\n\n\n<p><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/techcrunch.com\/2024\/09\/25\/meta-lets-businesses-create-ad-embedded-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">techcrunch.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Meta Connect 2024 fejleszt\u0151i konferenci\u00e1n a Menlo Parkban szerd\u00e1n a Meta bejelentette, hogy AI-alap\u00fa \u00fczleti chatbotjait kiterjeszti a WhatsApp&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1968"}],"version-history":[{"count":5,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1968\/revisions"}],"predecessor-version":[{"id":5531,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/1968\/revisions\/5531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}