{"id":3005,"date":"2025-02-13T17:51:21","date_gmt":"2025-02-13T15:51:21","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=3005"},"modified":"2025-12-31T15:11:43","modified_gmt":"2025-12-31T13:11:43","slug":"az-adatelemzo-ceg-szerint-a-hirdetesi-szintek-atformaljak-a-streaming-piacot","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=3005","title":{"rendered":"Az adatelemz\u0151 c\u00e9g szerint a hirdet\u00e9si szintek \u00e1tform\u00e1lj\u00e1k a streaming piacot"},"content":{"rendered":"\n<p>A Kantar adat- \u00e9s elemz\u0151 c\u00e9g szerint a fogyaszt\u00f3k egyre jobban kedvelik a hirdet\u00e9sekkel t\u00e1mogatott streamel\u00e9st.<\/p>\n\n\n\n<p>A Kantar Worldpanel r\u00e9szleg\u00e9nek leg\u00fajabb tanulm\u00e1nya 2024 negyedik negyed\u00e9v\u00e9re vonatkozik.<\/p>\n\n\n\n<p>Ez volt az az id\u0151szak, amikor az \u00faj ig\u00e9ny szerinti vide\u00f3k el\u0151fizet\u0151inek 35%-a a fizet\u0151s hirdet\u00e9sekkel t\u00e1mogatott modelleket v\u00e1lasztotta, ami jelent\u0151s n\u00f6veked\u00e9s az el\u0151z\u0151 \u00e9vi 21%-hoz k\u00e9pest, amihez hozz\u00e1j\u00e1rult n\u00e9h\u00e1ny alapvet\u0151, hirdet\u00e9sek n\u00e9lk\u00fcli szint elt\u00e1vol\u00edt\u00e1sa.<\/p>\n\n\n\n<p>A Kantar Global Insight igazgat\u00f3ja, Andrew Skerratt \u00edgy nyilatkozott: \u201e2024 negyedik negyed\u00e9vi adataink jelent\u0151s elmozdul\u00e1st mutatnak be a glob\u00e1lis streamel\u00e9si k\u00f6rnyezetben. Mer\u00e9sz, innovat\u00edv, hirdet\u00e9sekkel t\u00e1mogatott modellek, \u00e9l\u0151 sportintegr\u00e1ci\u00f3k \u00e9s a pr\u00e9mium tartalmak ir\u00e1nti lankadatlan elk\u00f6telezetts\u00e9g \u00fajra\u00edrj\u00e1k a fogyaszt\u00f3i magatart\u00e1s szab\u00e1lyk\u00f6nyv\u00e9t. Az olyan \u00f3ri\u00e1sok, mint a Prime Video, a Netflix \u00e9s az Apple TV+, nemcsak a j\u00e1t\u00e9kban vannak, hanem \u00fajradefini\u00e1lj\u00e1k azt az\u00e1ltal, hogy \u00faj k\u00f6z\u00f6ns\u00e9get ragadnak meg, \u00e9s k\u00edm\u00e9letlen elk\u00f6telezetts\u00e9get sz\u00edtanak egy \u00e9les verseny ar\u00e9n\u00e1j\u00e1ban.<\/p>\n\n\n\n<p>A hirdet\u00e9si r\u00e9teget haszn\u00e1l\u00f3k 43%-a el\u00e9gedett a kapott \u00e9rt\u00e9kkel \u2013 ez az ar\u00e1ny meghaladja a hirdet\u00e9smentes el\u0151fizet\u00e9si szintek\u00e9t \u2013, m\u00edg a VOD-h\u00e1ztart\u00e1sok mind\u00f6ssze 23%-a ellenzi a hirdet\u00e9sek megjelen\u00edt\u00e9s\u00e9t.<\/p>\n\n\n\n<p>\u00d6t \u00e9vvel a deb\u00fct\u00e1l\u00e1s ut\u00e1n 2024 a kit\u00f6r\u00e9s \u00e9v\u00e9nek bizonyult az Apple TV sz\u00e1m\u00e1ra. Az el\u0151fizet\u0151k 28%-a vil\u00e1gszerte az Apple TV+-t nevezi els\u0151dleges VPD-platformnak, ami 3 sz\u00e1zal\u00e9kpontos n\u00f6veked\u00e9s \u00e9ves szinten. A Kantar szerint a jobb tartalommin\u0151s\u00e9g, a leny\u0171g\u00f6z\u0151 helyi \u00e9s nemzetk\u00f6zi programok, a vonz\u00f3 aj\u00e1nlatok \u00e9s a strat\u00e9giai prom\u00f3ci\u00f3k mind hozz\u00e1j\u00e1rultak a fogyaszt\u00f3k \u00e1ltal\u00e1nos el\u00e9gedetts\u00e9g\u00e9hez.<\/p>\n\n\n\n<p><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/www.broadbandtvnews.com\/2025\/02\/13\/kantar-says-sport-and-ad-tiers-reshaping-streaming-market\/?mc_cid=bc63f85ea7&amp;mc_eid=815bee26e6\" target=\"_blank\" rel=\"noreferrer noopener\">broadbandtvnews.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Kantar adat- \u00e9s elemz\u0151 c\u00e9g szerint a fogyaszt\u00f3k egyre jobban kedvelik a hirdet\u00e9sekkel t\u00e1mogatott streamel\u00e9st. A Kantar Worldpanel r\u00e9szleg\u00e9nek&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-3005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/3005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3005"}],"version-history":[{"count":2,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/3005\/revisions"}],"predecessor-version":[{"id":5718,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/3005\/revisions\/5718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/3006"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}