{"id":4355,"date":"2025-10-10T22:53:34","date_gmt":"2025-10-10T20:53:34","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=4355"},"modified":"2025-11-09T16:02:10","modified_gmt":"2025-11-09T14:02:10","slug":"uj-korszak-megvette-a-kinai-orias-a-magyarok-kedvenc-elektronikai-boltjat-megtudtuk-atnevezik-e-erre-kell-keszulnie-a-vasarloknak","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=4355","title":{"rendered":"\u00daj korszak: megvette a k\u00ednai \u00f3ri\u00e1s a magyarok kedvenc elektronikai boltj\u00e1t"},"content":{"rendered":"\n<p>A k\u00ednai JD.com t\u00f6bbs\u00e9gi tulajdonszerz\u00e9se nem vesz\u00e9lyezteti a v\u00e1llalat f\u00fcggetlens\u00e9g\u00e9t, hanem felgyors\u00edtja az \u00e1ruh\u00e1zl\u00e1nc m\u00e1r kor\u00e1bban kijel\u00f6lt strat\u00e9gi\u00e1j\u00e1t \u2013 mondta lapunknak Szil\u00e1gyi G\u00e1bor, a MediaMarkt hazai igazgat\u00f3ja. Az \u00e1zsiai c\u00e9gcsoport a vil\u00e1g egyik legnagyobb e-kereskedelmi szerepl\u0151je, \u00e9s logisztikai, illetve IT-kapacit\u00e1sokat hoz Eur\u00f3p\u00e1ba, amelyekb\u0151l a MediaMarkt \u00e9s a v\u00e1s\u00e1rl\u00f3k is profit\u00e1lhatnak.<\/p>\n\n\n\n<p>Ez egy strat\u00e9giai egy\u00fcttm\u0171k\u00f6d\u00e9s \u2013 hangs\u00falyozta a Vil\u00e1ggazdas\u00e1gnak adott interj\u00faj\u00e1ban Szil\u00e1gyi G\u00e1bor, a Media Markt Magyarorsz\u00e1g \u00fcgyvezet\u0151 igazgat\u00f3ja, aki szerint az ut\u00f3bbi napok h\u00edre a JD.com bel\u00e9p\u00e9s\u00e9r\u0151l term\u00e9szetes m\u00f3don keltett hull\u00e1mokat a piacon. Mint mondta, a percepci\u00f3k hasonl\u00f3k eg\u00e9sz Eur\u00f3p\u00e1ban: a h\u00edr els\u0151re sokakban f\u00e9lelmet \u00e9breszt, hiszen egy k\u00ednai \u00f3ri\u00e1sr\u00f3l van sz\u00f3. A MediaMarkt azonban nem felv\u00e1s\u00e1rl\u00e1sr\u00f3l, hanem partners\u00e9gr\u0151l besz\u00e9l, amelyben minden f\u00e9l nyer.<\/p>\n\n\n\n<p>A JD.com K\u00edna m\u00e1sodik legnagyobb online kereskedelmi szerepl\u0151je, amely az elm\u00falt \u00e9vekben kiterjesztette tev\u00e9kenys\u00e9g\u00e9t az offline t\u00e9rre is.<\/p>\n\n\n\n<p>Szil\u00e1gyi szerint a c\u00e9g tudatosan \u00e9p\u00edti az \u00fagynevezett \u201eomnichannel\u201d m\u0171k\u00f6d\u00e9st, vagyis az online \u00e9s a fizikai jelenl\u00e9t integr\u00e1ci\u00f3j\u00e1t. Az eur\u00f3pai expanzi\u00f3t \u00e9vek \u00f3ta k\u00e9sz\u00edtett\u00e9k el\u0151, \u00e9s a MediaMarkt sz\u00e1m\u00e1ra term\u00e9szetes partnernek bizonyultak: t\u00f6bb mint ezer \u00e1ruh\u00e1zzal, tizenegy orsz\u00e1gos jelenl\u00e9ttel \u00e9s egy er\u0151s, be\u00e1gyazott m\u00e1rk\u00e1val rendelkeznek. Mint mondta, a JD.com c\u00e9lja, hogy K\u00edn\u00e1n k\u00edv\u00fcl is ki\u00e9p\u00edtse saj\u00e1t infrastrukt\u00far\u00e1j\u00e1t.<\/p>\n\n\n\n<p><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/www.vg.hu\/vilaggazdasag-magyar-gazdasag\/2025\/10\/mediamarkt-jdcom-felvasarlas-kinai-magyarok-bolt-uj-nev\" target=\"_blank\" rel=\"noreferrer noopener\">vg.hu<\/a> (Zov\u00e1thi Domokos)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A k\u00ednai JD.com t\u00f6bbs\u00e9gi tulajdonszerz\u00e9se nem vesz\u00e9lyezteti a v\u00e1llalat f\u00fcggetlens\u00e9g\u00e9t, hanem felgyors\u00edtja az \u00e1ruh\u00e1zl\u00e1nc m\u00e1r kor\u00e1bban kijel\u00f6lt strat\u00e9gi\u00e1j\u00e1t \u2013 mondta&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-4355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-kereskedelem"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4355"}],"version-history":[{"count":4,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4355\/revisions"}],"predecessor-version":[{"id":4610,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4355\/revisions\/4610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/4356"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}