{"id":4414,"date":"2025-10-19T23:12:00","date_gmt":"2025-10-19T21:12:00","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=4414"},"modified":"2025-11-09T15:20:10","modified_gmt":"2025-11-09T13:20:10","slug":"varatlan-kutyu-hodit-a-nok-koreben","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=4414","title":{"rendered":"V\u00e1ratlan k\u00fcty\u00fc h\u00f3d\u00edt a n\u0151k k\u00f6r\u00e9ben"},"content":{"rendered":"\n

Nem csak a sz\u00e9ps\u00e9gipari \u00e9s feln\u0151tt megold\u00e1sok sz\u00e1m\u00edthatnak sikerre.<\/p>\n\n\n\n

A tech vil\u00e1g unisex, m\u00e9gis l\u00e9teznek egy-egy nemre szakosod\u00f3 term\u00e9kek. K\u00fcl\u00f6n\u00f6sen sok a n\u0151i v\u00e1s\u00e1rl\u00f3r\u00e9teget megc\u00e9lz\u00f3 aj\u00e1nlat a sz\u00e9ps\u00e9g- \u00e9s a divattechnol\u00f3gi\u00e1ban, illetve a feln\u0151tt, okos j\u00e1t\u00e9kszerek k\u00f6z\u00f6tt. Akad azonban egy term\u00e9kkateg\u00f3ria, amir\u0151l nem jutna els\u0151re az ember esz\u00e9be, hogy a h\u00f6lgyek k\u00f6r\u00e9ben h\u00f3d\u00edt igaz\u00e1n, pedig van benne logika: ez az okosgy\u0171r\u0171.<\/p>\n\n\n\n

A kateg\u00f3ri\u00e1t a finn Oura Health Ltd teremtette meg t\u00edz \u00e9ve: az Oura Ring 2015-ben startolt a Kickstarteren, \u00e9s j\u00f3 p\u00e1r sikeres gy\u0171r\u0171vel, illetve friss, 900 milli\u00f3 doll\u00e1ros t\u0151keinjekci\u00f3val a m\u00e1rka piaci kapitaliz\u00e1ci\u00f3ja ma m\u00e1r 11 milli\u00e1rd doll\u00e1r. Az okosgy\u0171r\u0171k glob\u00e1lis \u00e9rt\u00e9ke id\u00e9n 400 milli\u00f3 doll\u00e1rra r\u00faghat, ami hamar sokszoroz\u00f3dhat \u00e9ves 20-30%-os n\u00f6veked\u00e9si \u00fctem mellett, \u00e9s a Samsung, illetve m\u00e1s kisebb-nagyobb riv\u00e1lis is \u00e9rdekelt a kateg\u00f3ria lefed\u00e9s\u00e9ben.<\/p>\n\n\n\n

B\u00e1r Oura-gy\u0171r\u0171 felt\u0171nt m\u00e1r Mark Zuckerberg, Jack Dorsey \u00e9s Harry herceg ujj\u00e1n is, a m\u00e1rka kereskedelmi igazgat\u00f3ja, Dorothy Kilroy szerint m\u00e9gis \u00fagy l\u00e1tja: a fiatal n\u0151k v\u00e1lnak egyre ink\u00e1bb a kateg\u00f3ria k\u00f6zponti piac\u00e1v\u00e1, amit sz\u00e9lesebb k\u00f6r\u0171 technol\u00f3giai-t\u00e1rsadalmi v\u00e1ltoz\u00e1snak tulajdon\u00edt.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tov\u00e1bb a cikkre:<\/mark> hwsw.hu<\/a> (Bone123)<\/p>\n","protected":false},"excerpt":{"rendered":"

Nem csak a sz\u00e9ps\u00e9gipari \u00e9s feln\u0151tt megold\u00e1sok sz\u00e1m\u00edthatnak sikerre. A tech vil\u00e1g unisex, m\u00e9gis l\u00e9teznek egy-egy nemre szakosod\u00f3 term\u00e9kek. K\u00fcl\u00f6n\u00f6sen…<\/p>\n","protected":false},"author":1,"featured_media":4415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmentacio"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4414"}],"version-history":[{"count":4,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4414\/revisions"}],"predecessor-version":[{"id":4589,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/4414\/revisions\/4589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}