{"id":7825,"date":"2026-04-27T23:24:24","date_gmt":"2026-04-27T21:24:24","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=7825"},"modified":"2026-04-27T23:24:24","modified_gmt":"2026-04-27T21:24:24","slug":"az-akvizicioknak-koszonhetoen-a-one-vegul-legyurte-a-yettelt","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=7825","title":{"rendered":"Az akviz\u00edci\u00f3knak k\u00f6sz\u00f6nhet\u0151en a One v\u00e9g\u00fcl legy\u0171rte a Yettelt"},"content":{"rendered":"\n<p>Er\u0151b\u0151l lenyomta a Yettel Magyarorsz\u00e1got a mobilpiacon a One Magyarorsz\u00e1g, mely a Vodafone Magyarorsz\u00e1gb\u00f3l jogut\u00f3dl\u00e1ssal \u00e1talakulva integr\u00e1lta a Digi majd a Netfone-el\u0151fizet\u0151ket is.<br>A magyar t\u00e1vk\u00f6zl\u00e9si piacot, azon bel\u00fcl is legink\u00e1bb a mobilszegmenst jellemz\u0151 konszolid\u00e1ci\u00f3s folyamatok azoknak a szerepl\u0151knek kedveztek, melyek a lehet\u0151 legjobban k\u00e9pesek diverzifik\u00e1lni portf\u00f3li\u00f3jukat &#8211; vagy \u00e9ppen jelent\u0151s akviz\u00edci\u00f3s strat\u00e9gi\u00e1t folytatnak. A Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g friss mobilpiaci statisztik\u00e1i szerint a Yettel Magyarorsz\u00e1g m\u00e1r egy\u00e9rtelm\u0171en a piac harmadik, legkisebb szerepl\u0151je szinten minden alszegmensben.<\/p>\n\n\n\n<p>Nem volt ez mindig \u00edgy, az el\u0151z\u0151 \u00e9vtizedben a Yettel &#8211; akkor m\u00e9g Telenor n\u00e9ven &#8211; abb\u00f3l a helyzeti el\u0151nyb\u0151l tudott j\u00f3r\u00e9szt a Vodafone el\u0151tt maradni, hogy a Telekommal egy\u00fctt \u00e9vekkel kor\u00e1bban, m\u00e1r a GSM-korszak elej\u00e9n megjelent a piacon.<\/p>\n\n\n\n<p>Az akkor m\u00e9g brit tulajdon\u00fa oper\u00e1tornak jelent\u0151s er\u0151fesz\u00edt\u00e9seibe ker\u00fclt az ebb\u0151l ad\u00f3d\u00f3 h\u00e1tr\u00e1ny ledolgoz\u00e1sa, a piaci r\u00e9szar\u00e1ny n\u00f6veked\u00e9s\u00e9nek pedig a UPC Magyarorsz\u00e1g felv\u00e1s\u00e1rl\u00e1sa adta az els\u0151 lend\u00fcletet, majd tavaly az utols\u00f3 l\u00f6k\u00e9st a Digi \u00fcgyfelek v\u00e9gleges integr\u00e1l\u00e1sa, illetve a Netfone bekebelez\u00e9se (mely tavaly decemberben ker\u00fclt a 4iG Csoporthoz, \u00e9s egyel\u0151re \u00f6n\u00e1ll\u00f3 m\u00e1rkak\u00e9nt l\u00e9tezik).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/hivas_piac_q425_nmhh.jpg\" alt=\"\" class=\"wp-image-7826\" srcset=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/hivas_piac_q425_nmhh.jpg 800w, https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/hivas_piac_q425_nmhh-768x428.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Hangh\u00edv\u00e1st forgalmaz\u00f3 el\u0151fizet\u00e9sek sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtott piaci r\u00e9szesed\u00e9sek (forr\u00e1s: NMHH)<\/figcaption><\/figure>\n\n\n\n<p>A fenti folyamatoknak k\u00f6sz\u00f6nhet\u0151en m\u00edg tart\u00f3san a Yettel Magyarorsz\u00e1ghoz tartozik 2024 m\u00e1sodik fel\u00e9t\u0151l a hangh\u00edv\u00e1st forgalmaz\u00f3 el\u0151fizet\u00e9sek negyede, addig a One Magyarorsz\u00e1g 28%-ra tudta n\u00f6velni r\u00e9szesed\u00e9s\u00e9t, m\u00edg a Netfone valamivel 100 ezret meghalad\u00f3 el\u0151fizet\u0151je ugyanahhoz a c\u00e9gcsoporthoz tartozik. A Telekom mindek\u00f6zben h\u00e1rom \u00e9ve stabilan 46%-on tartja mag\u00e1t ugyanebben a szegmensben.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/mobilinternet_q425_nmhh-800x449.jpg\" alt=\"\" class=\"wp-image-7827\" srcset=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/mobilinternet_q425_nmhh.jpg 800w, https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/04\/mobilinternet_q425_nmhh-768x431.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Internetet forgalmaz\u00f3 el\u0151fizet\u00e9sek sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtott piaci r\u00e9szesed\u00e9sek (forr\u00e1s: NMHH)<\/figcaption><\/figure>\n\n\n\n<p>Az internetet forgalmaz\u00f3 el\u0151fizet\u00e9sek sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtott piaci r\u00e9szesed\u00e9sek eset\u00e9ben m\u00e1r j\u00f3val kor\u00e1bban, 2023 m\u00e1sodik fel\u00e9ben helyet cser\u00e9lt a Yettel \u00e9s a One (akkor m\u00e9g Vodafone), a k\u00e9t c\u00e9g pedig mostanra 5 sz\u00e1zal\u00e9kponton k\u00edv\u00fclre ker\u00fclt egym\u00e1st\u00f3l &#8211; mik\u00f6zben a Telekom ebben a szegmensben is sziklaszil\u00e1rdan tartja az els\u0151 helyet.<\/p>\n\n\n\n<p>A Yettel egyed\u00fcl a nem lakoss\u00e1gi nagyk\u00e9perny\u0151s mobilel\u0151fizet\u00e9sek r\u00e9sszegmens\u00e9gen tudja elverni a mez\u0151nyt m\u00e9ghozz\u00e1 el\u00e9g jelent\u0151s el\u0151nnyel, a lakoss\u00e1gi prepaid szegmensben m\u00e1r kev\u00e9sb\u00e9 meghat\u00e1roz\u00f3 ez az el\u0151ny, a lakoss\u00e1gi postpaid-n\u00e9l pedig \u00e9vek \u00f3ta a One (\u00e9s jogel\u0151dje) a m\u00e1sodik legnagyobb piaci szerepl\u0151.<\/p>\n\n\n\n<p>A r\u00e9szben arab, r\u00e9szben cseh tulajdonban l\u00e9v\u0151 Yettel sz\u00e1m\u00e1ra ebben a helyzetben k\u00e9zenfekv\u0151 l\u00e9p\u00e9snek t\u0171nik, hogy nagykereksedelmi modellben pr\u00f3b\u00e1lkozik vezet\u00e9kes szolg\u00e1ltat\u00e1sok \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9vel is, mely a mobil- \u00e9s vezet\u00e9kes szolg\u00e1ltat\u00e1sokat egy\u00fctt tartalmaz\u00f3 csomagok n\u00f6vekv\u0151 n\u00e9pszer\u0171s\u00e9ge miatt az \u00fcgyf\u00e9lmegtart\u00e1s egyik strat\u00e9giai pill\u00e9re lehet az eddig kiz\u00e1r\u00f3lag mobilszolg\u00e1ltat\u00e1sban utaz\u00f3 telk\u00f3 sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>Ehhez a nagykereskedelmi szolg\u00e1ltat\u00e1shoz a v\u00e1llalat a 4iG Csoporthoz tartoz\u00f3 2Connect infrastrukt\u00farac\u00e9get v\u00e1lasztotta, az egy\u00fcttm\u0171k\u00f6d\u00e9s alapj\u00e1n \u00e9rkez\u0151 els\u0151 term\u00e9kek az \u00e9v m\u00e1sodik fel\u00e9ben \u00e9rkezhetnek meg a Yettel porftf\u00f3li\u00f3j\u00e1ba.<\/p>\n\n\n\n<p><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/www.hwsw.hu\/hirek\/70493\/tavkozlesi-piac-yettel-one-magyar-telekom-mobilpiac-nmhh-jelentes-q4-2025.html\" target=\"_blank\" rel=\"noreferrer noopener\">hwsw.hu<\/a> (Koi Tam\u00e1s)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er\u0151b\u0151l lenyomta a Yettel Magyarorsz\u00e1got a mobilpiacon a One Magyarorsz\u00e1g, mely a Vodafone Magyarorsz\u00e1gb\u00f3l jogut\u00f3dl\u00e1ssal \u00e1talakulva integr\u00e1lta a Digi majd&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tavkozles"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/7825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7825"}],"version-history":[{"count":1,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/7825\/revisions"}],"predecessor-version":[{"id":7829,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/7825\/revisions\/7829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/7828"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}