{"id":8571,"date":"2026-05-29T08:01:48","date_gmt":"2026-05-29T06:01:48","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=8571"},"modified":"2026-05-29T08:01:48","modified_gmt":"2026-05-29T06:01:48","slug":"forduloponthoz-ert-a-hazai-hirkozlesi-piac","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=8571","title":{"rendered":"Fordul\u00f3ponthoz \u00e9rt a hazai h\u00edrk\u00f6zl\u00e9si piac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A helyhez k\u00f6t\u00f6tt h\u00edrk\u00f6zl\u00e9si piacon a tavalyi \u00e9v v\u00e9g\u00e9re bek\u00f6vetkezett az \u00e9vekkel ezel\u0151tt prognosztiz\u00e1lt fordulat, imm\u00e1r t\u00f6bb internetel\u0151fizet\u00e9st haszn\u00e1l a magyar lakoss\u00e1g, mint t\u00e9v\u00e9el\u0151fizet\u00e9st.<br>A helyhez k\u00f6z\u00f6tt h\u00edrk\u00f6zl\u00e9si szolg\u00e1ltat\u00e1sok piac\u00e1n az elm\u00falt \u00e9vekben legink\u00e1bb a 4iG akviz\u00edci\u00f3s tev\u00e9kenys\u00e9g\u00e9vel \u00f6sszef\u00fcgg\u0151 konszolid\u00e1ci\u00f3s folyamat szolg\u00e1ltatta az izgalmakat, a h\u00e1tt\u00e9rben ugyanakkor lassan be\u00e9rtek azok a glob\u00e1lisan is jellemz\u0151 piaci trendek, melyek az egy\u00e9nek, illetve a h\u00e1ztart\u00e1sok megv\u00e1ltozott szok\u00e1sait t\u00fckr\u00f6zik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A h\u00edrk\u00f6zl\u00e9si piac \u00e1llapot\u00e1r\u00f3l peridodikusan, a nagyobb szolg\u00e1ltat\u00f3kt\u00f3l \u00f6nbevall\u00e1sos alapon \u00e9rkez\u0151 besz\u00e1mol\u00f3kra \u00e9p\u00fclve jelent\u00e9st ad\u00f3 Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g (NMHH) legfrissebb, helyhez k\u00f6t\u00f6tt el\u0151fizet\u00e9sekre f\u00f3kusz\u00e1l\u00f3 jelent\u00e9se alapj\u00e1n a tavalyi m\u00e1sodik f\u00e9l\u00e9vben jelent\u0151s m\u00e9rf\u00f6ldk\u0151h\u00f6z \u00e9rt a lakoss\u00e1gi szegmens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bek\u00f6vetkezett ugyanis az internet- \u00e9s a t\u00e9v\u00e9el\u0151fizet\u00e9sek k\u00f6z\u00f6tti helycsere a lakoss\u00e1gi piacon, a IV. negyed\u00e9vben m\u00e1r 30 ezerrel t\u00f6bb internet-hozz\u00e1f\u00e9r\u00e9st haszn\u00e1lt a lakoss\u00e1g, mint amennyi a m\u0171sorterjeszt\u00e9si szolg\u00e1ltat\u00e1sok sz\u00e1ma volt &#8211; \u00e1ll a jelent\u00e9sben.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/05\/nmhh_helyhezkotott_h225.jpg\" alt=\"\" class=\"wp-image-8573\" srcset=\"https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/05\/nmhh_helyhezkotott_h225.jpg 800w, https:\/\/digitalnews.hu\/wp-content\/uploads\/2026\/05\/nmhh_helyhezkotott_h225-768x428.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1r a telev\u00edzi\u00f3s &#8222;cord-cutting&#8221; jelens\u00e9g egy\u00e1ltal\u00e1n nem olyan dr\u00e1mai m\u00e9rt\u00e9k\u0171, mint p\u00e9ld\u00e1ul a tengerent\u00falon, a vizsg\u00e1lt id\u0151szakban m\u00e9gis negyed\u00e9vente \u00e1tlagosan 15 ezer t\u00e9v\u00e9el\u0151fizet\u00e9s sz\u0171nt meg, r\u00e1ad\u00e1sul m\u00e1r most vannak arra utal\u00f3 jelek, hogy a cs\u00f6kken\u00e9s \u00fcteme a j\u00f6v\u0151ben felgyorsul, 2-3 \u00e9ven bel\u00fcl pedig a jelenlegi mintegy 3,25 milli\u00f3r\u00f3l 3 milli\u00f3 al\u00e1 cs\u00f6kkenhet a t\u00e9v\u00e9el\u0151fizet\u00e9sek sz\u00e1ma a magyar h\u00e1ztart\u00e1sokban<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vagyis ezen a ponton effekt\u00edve minden negyedik magyar h\u00e1ztart\u00e1s egy\u00e1ltal\u00e1n nem rendelkezik majd t\u00e9v\u00e9hozz\u00e1f\u00e9r\u00e9ssel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az internethozz\u00e1f\u00e9r\u00e9sek sz\u00e1m\u00e1nak n\u00f6veked\u00e9se ek\u00f6zben folyamatosan lassul a hat\u00f3s\u00e1g szerint, \u00e9ves szinten a n\u00f6veked\u00e9s azonban \u00edgy is 2,2 sz\u00e1zal\u00e9k volt a vizsg\u00e1lt id\u0151szakban, ami nagyj\u00e1b\u00f3l 270 ezer \u00faj v\u00e9gponti bek\u00f6t\u00e9st felt\u00e9telez a szolg\u00e1ltat\u00f3kn\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9rs\u00e9kelten b\u0151v\u00fcl\u0151 el\u0151fizet\u0151sz\u00e1mmal szemben az internethaszn\u00e1lat intenzit\u00e1s\u00e1t jelz\u0151 mutat\u00f3kban jelent\u0151s &#8211; ha nem is felt\u00e9tlen\u00fcl a mobiladat-forgalommal \u00f6sszem\u00e9rhet\u0151 &#8211; fejl\u0151d\u00e9s tapasztalhat\u00f3 a jelent\u00e9s szerint. M\u00edg 2022 elej\u00e9n egy lakoss\u00e1gi el\u0151fizet\u0151re \u00e1tlagosan 150 GB havi let\u00f6lt\u00e9si forgalom jutott, 2025 v\u00e9g\u00e9n a megfelel\u0151 adat m\u00e1r k\u00f6zel 200 GB, teh\u00e1t 30%-ot meghalad\u00f3 m\u00e9rt\u00e9kben n\u0151tt a fajlagos, egy lakoss\u00e1gi el\u0151fizet\u0151re jut\u00f3 let\u00f6lt\u00e9s (mintegy 8%-os \u00e9ves \u00e1tlagos n\u00f6veked\u00e9s).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az adatforgalom n\u00f6veked\u00e9s\u00e9nek r\u00e9szben meg\u00e1gyaznak a kor\u00e1bbin\u00e1l l\u00e9nyegesen nagyobb s\u00e1vsz\u00e9less\u00e9get biztos\u00edt\u00f3 kapcsolatok: m\u00edg 2022-ben a lakoss\u00e1gi v\u00e9gpontoknak csup\u00e1n 79%-a volt k\u00e9pes 100 Mbps-t meghalad\u00f3 let\u00f6lt\u00e9si s\u00e1vsz\u00e9less\u00e9g biztos\u00edt\u00e1s\u00e1ra, addig tavaly \u00e9v v\u00e9g\u00e9re ez az ar\u00e1ny 92%-ra n\u0151tt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezzel p\u00e1rhuzamosan jelent\u0151sen n\u0151tt a gigabitk\u00e9pes el\u0151fizet\u00e9sek sz\u00e1ma is a szolg\u00e1ltat\u00f3kn\u00e1l: m\u00edg 2022-ben egymilli\u00f3, addig tavaly \u00e9v v\u00e9g\u00e9n m\u00e1r t\u00f6bb mint 1,6 milli\u00f3 ilyen el\u0151fizet\u00e9st haszn\u00e1ltak a magyar h\u00e1ztart\u00e1sokban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/www.hwsw.hu\/hirek\/70619\/tavkozles-helyhez-kotott-internet-televizio-nmhh-jelentes-trend.html\" target=\"_blank\" rel=\"noreferrer noopener\">hwsw.hu<\/a> (Koi Tam\u00e1s)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A helyhez k\u00f6t\u00f6tt h\u00edrk\u00f6zl\u00e9si piacon a tavalyi \u00e9v v\u00e9g\u00e9re bek\u00f6vetkezett az \u00e9vekkel ezel\u0151tt prognosztiz\u00e1lt fordulat, imm\u00e1r t\u00f6bb internetel\u0151fizet\u00e9st haszn\u00e1l a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tavkozles"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8571"}],"version-history":[{"count":1,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8571\/revisions"}],"predecessor-version":[{"id":8574,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8571\/revisions\/8574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/8572"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}