{"id":8592,"date":"2026-05-29T21:05:05","date_gmt":"2026-05-29T19:05:05","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=8592"},"modified":"2026-05-29T21:09:14","modified_gmt":"2026-05-29T19:09:14","slug":"a-netflix-nyitott-a-legjobban-a-hazai-streaming-piacon","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=8592","title":{"rendered":"A Netflix nyitott a legjobban a hazai streaming piacon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A JustWatch nem a t\u00e9nyleges n\u00e9zetts\u00e9g, hanem saj\u00e1t platformj\u00e1n mutatott felhaszn\u00e1l\u00f3i \u00e9rdekl\u0151d\u00e9s alapj\u00e1n m\u00e9ri a hazai streaming platformok n\u00e9pszer\u0171s\u00e9g\u00e9t, \u00e9s ez is hasznos metrika azoknak, akiket a filmek \u00e9s a sorozatok dar\u00e1l\u00e1sa mellett a hazai online tartalomfogyaszt\u00e1s v\u00e1ltoz\u00e1sai is \u00e9rdekelnek. A felm\u00e9r\u00e9s alapj\u00e1n a 2026-os esztend\u0151 els\u0151 negyed\u00e9v\u00e9ben is a Netflix maradt a legn\u00e9pszer\u0171bb el\u0151fizet\u00e9ses vide\u00f3s szolg\u00e1ltat\u00e1s Magyarorsz\u00e1gon, \u00e1m piaci r\u00e9szesed\u00e9se folyamatosan cs\u00f6kkent, \u00edgy nagyon szoros lett a mez\u0151ny, h\u00e1rom potenci\u00e1lis tr\u00f3nbitorl\u00f3val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u0151bb tendenci\u00e1k janu\u00e1rt\u00f3l m\u00e1rcius v\u00e9g\u00e9ig:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a Netflix tov\u00e1bbra is piacvezet\u0151, de vesz\u00edtett lend\u00fclet\u00e9b\u0151l: janu\u00e1rban m\u00e9g 23%-os r\u00e9szesed\u00e9ssel indult, m\u00e1rciusra ez 20%-ra cs\u00f6kkent, a negyed\u00e9v \u00e1tlaga k\u00f6r\u00fclbel\u00fcl 21%;<\/li>\n\n\n\n<li>a Disney+ stabil m\u00e1sodik, az eg\u00e9sz negyed\u00e9vben 18% k\u00f6r\u00fcli, alig ingadoz\u00f3 piaci r\u00e9szesed\u00e9ssel;<\/li>\n\n\n\n<li>a Prime Video a harmadik helyet tartja, de hasonl\u00f3an a Netflixhez, 3 sz\u00e1zal\u00e9kpontos visszaes\u00e9st k\u00f6nyvelhet el (20%-r\u00f3l 17%-ra esett);<\/li>\n\n\n\n<li>HBO Max volt a negyed\u00e9v nagy nyertese: a janu\u00e1ri 15%-r\u00f3l m\u00e1rciusra 17%-ra n\u0151tt, \u00e9s ezzel felz\u00e1rk\u00f3zott az \u00e9lmez\u0151nyh\u00f6z;<\/li>\n\n\n\n<li>az Apple TV+ stabilan a k\u00f6z\u00e9pmez\u0151nyben maradt, \u00e1tlagosan 9% k\u00f6r\u00fcl, enyhe m\u00e1rciusi cs\u00f6kken\u00e9ssel (8%);<\/li>\n\n\n\n<li>a SkyShowtime kis m\u00e9rt\u00e9kben er\u0151s\u00f6d\u00f6tt 5%-r\u00f3l 6%-ra;<\/li>\n\n\n\n<li>a Mubi k\u00fcl\u00f6nc j\u00e1t\u00e9kosk\u00e9nt n\u00f6vekedett 1%-r\u00f3l 2%-ra;<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">mindenki m\u00e1s, vagyis a kisebb szolg\u00e1ltat\u00f3k egy\u00fcttv\u00e9ve l\u00e1that\u00f3an er\u0151s\u00f6dtek, m\u00e1rciusban 13%-\u00e1t tett\u00e9k ki a hazai piacnak.<br>A felm\u00e9r\u00e9s j\u00f3l mutatja, hogy a nagy nemzetk\u00f6zi \u00f3ri\u00e1sok (Netflix, Disney+, Prime) dominanci\u00e1ja tov\u00e1bbra is egy\u00e9rtelm\u0171, de a HBO Max dinamikus n\u00f6veked\u00e9se \u00e9s a kisebb platformok lass\u00fa er\u0151s\u00f6d\u00e9se jelezheti, hogy a magyar k\u00f6z\u00f6ns\u00e9g egyre nyitottabb a v\u00e1laszt\u00e9k b\u0151v\u00edt\u00e9s\u00e9re. \u00dagyhogy 2026-ban sem lesz unalmas a magyar streaming-h\u00e1bor\u00fa, \u00e9s a dobog\u00f3soknak oda kell figyelni\u00fck az HBO Max er\u0151s\u00f6d\u00e9s\u00e9re, mert a Netflixr\u0151l egyszerre h\u00e1rman emeln\u00e9k saj\u00e1t fej\u00fckre a hazai streaming koron\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/prohardver.hu\/hir\/netflix_nyerte_negyes_magyar_befutot.html\" target=\"_blank\" rel=\"noreferrer noopener\">prohardver.hu<\/a> (Bone123)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A JustWatch nem a t\u00e9nyleges n\u00e9zetts\u00e9g, hanem saj\u00e1t platformj\u00e1n mutatott felhaszn\u00e1l\u00f3i \u00e9rdekl\u0151d\u00e9s alapj\u00e1n m\u00e9ri a hazai streaming platformok n\u00e9pszer\u0171s\u00e9g\u00e9t, \u00e9s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-8592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8592"}],"version-history":[{"count":3,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8592\/revisions"}],"predecessor-version":[{"id":8599,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8592\/revisions\/8599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/8597"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}