{"id":8676,"date":"2026-06-04T22:21:28","date_gmt":"2026-06-04T20:21:28","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=8676"},"modified":"2026-06-04T22:21:28","modified_gmt":"2026-06-04T20:21:28","slug":"a-youtube-megelozte-a-netflixet-a-napi-tevenezesi-ido-tekinteteben-mivel-a-tevefogyasztas-felgyorsul","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=8676","title":{"rendered":"A YouTube megel\u0151zte a Netflixet a napi t\u00e9v\u00e9n\u00e9z\u00e9si id\u0151 tekintet\u00e9ben, mivel a t\u00e9v\u00e9fogyaszt\u00e1s felgyorsul"},"content":{"rendered":"\n

A YouTube 20 nemzetk\u00f6zi piacon megel\u0151zte a Netflixet az \u00e1tlagos napi vide\u00f3n\u00e9z\u00e9si id\u0151 tekintet\u00e9ben, ami hangs\u00falyozza a c\u00e9g n\u00f6vekv\u0151 poz\u00edci\u00f3j\u00e1t, mint mainstream telev\u00edzi\u00f3s platform, nem pedig mint puszt\u00e1n k\u00f6z\u00f6ss\u00e9gi vide\u00f3szolg\u00e1ltat\u00e1s.<\/p>\n\n\n\n

A Digital i \u00faj kutat\u00e1sa szerint a YouTube-fi\u00f3konk\u00e9nti \u00e1tlagos napi vide\u00f3n\u00e9z\u00e9si id\u0151 87,2 percr\u0151l (2024) 99,1 percre (2025) n\u0151tt. Ugyanebben az id\u0151szakban a Netflix-n\u00e9z\u00e9si id\u0151 fi\u00f3konk\u00e9nt 100,5 percr\u0151l 93,4 percre cs\u00f6kkent.<\/p>\n\n\n\n

A v\u00e1ltoz\u00e1st r\u00e9szben a megv\u00e1ltozott n\u00e9z\u00e9si szok\u00e1sok okozt\u00e1k, mivel a k\u00f6z\u00f6ns\u00e9g egyre ink\u00e1bb a telev\u00edzi\u00f3 k\u00e9perny\u0151j\u00e9n n\u00e9zi a YouTube-ot. A t\u00e9v\u00e9k r\u00e9szesed\u00e9se a YouTube-n\u00e9z\u00e9sben 2024 janu\u00e1rj\u00e1ban m\u00e9rt 28%-r\u00f3l 2025 v\u00e9g\u00e9re 35%-ra n\u0151tt, m\u00edg a mobilos n\u00e9z\u00e9s 35%-r\u00f3l 31%-ra cs\u00f6kkent.<\/p>\n\n\n\n

B\u00e1r a Netflix tov\u00e1bbra is vezet az Egyes\u00fclt Kir\u00e1lys\u00e1gban, a k\u00fcl\u00f6nbs\u00e9g jelent\u0151sen cs\u00f6kkent. A Digital i adatai szerint a brit Netflix-felhaszn\u00e1l\u00f3k \u00e1tlagosan napi 88,2 percet n\u00e9ztek filmeket 2025-ben, szemben a YouTube-felhaszn\u00e1l\u00f3k 84,8 perc\u00e9vel.<\/p>\n\n\n\n

Matt Ross, a Digital i elemz\u0151igazgat\u00f3ja a YouTube \u00e1talakul\u00e1s\u00e1t \u201eaz \u00e9vtized egyik meghat\u00e1roz\u00f3 m\u00e9diav\u00e1lt\u00e1s\u00e1nak\u201d nevezte, mivel a k\u00f6z\u00f6ns\u00e9g egyre ink\u00e1bb els\u0151dleges sz\u00f3rakoztat\u00f3 c\u00e9lpontk\u00e9nt kezeli a platformot, ahelyett, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t haszn\u00e1ln\u00e1.<\/p>\n\n\n\n

Az eredm\u00e9nyek r\u00e1vil\u00e1g\u00edtanak arra, hogy a YouTube \u00e9s a Netflix egyre ink\u00e1bb versenyez ugyanaz\u00e9rt a k\u00f6z\u00f6ns\u00e9gfigyelem\u00e9rt. A YouTube kib\u0151v\u00edtette k\u00edn\u00e1lat\u00e1t a pr\u00e9mium tartalmak \u00e9s az \u00e9l\u0151 esem\u00e9nyek, t\u00f6bbek k\u00f6z\u00f6tt a sport- \u00e9s d\u00edj\u00e1tad\u00f3 m\u0171sorok fel\u00e9, m\u00edg a Netflix tov\u00e1bbl\u00e9pett az alkot\u00f3k \u00e1ltal vezetett tartalmak \u00e9s vide\u00f3podcastok fel\u00e9.<\/p>\n\n\n\n

Annak ellen\u00e9re, hogy elvesztette a napi n\u00e9zetts\u00e9gi rekordot, a Netflix tov\u00e1bbra is jelent\u0151s er\u0151 a YouTube-on. A Digital i felm\u00e9r\u00e9se szerint a Netflix hivatalos YouTube-csatorn\u00e1ja \u00e9rte el a legmagasabb el\u00e9r\u00e9st 2025-ben, vil\u00e1gszerte 78,2 milli\u00f3 egyedi fi\u00f3kot vonzva. A kutat\u00e1s akkor \u00e9rkezett, amikor a szab\u00e1lyoz\u00f3 hat\u00f3s\u00e1gok \u00e9s a m\u0171sorszolg\u00e1ltat\u00f3k egyre nagyobb figyelmet ford\u00edtanak a YouTube n\u00f6vekv\u0151 szerep\u00e9re a telev\u00edzi\u00f3z\u00e1sban. Az Egyes\u00fclt Kir\u00e1lys\u00e1g szab\u00e1lyoz\u00f3 hat\u00f3s\u00e1ga, az Ofcom kor\u00e1bban a YouTube-ot Nagy-Britannia m\u00e1sodik legn\u00e9zettebb szolg\u00e1ltat\u00e1sak\u00e9nt azonos\u00edtotta a BBC ut\u00e1n, ami t\u00fckr\u00f6zi a k\u00f6z\u00f6ns\u00e9g folyamatos elt\u00e1volod\u00e1s\u00e1t a hagyom\u00e1nyos telev\u00edzi\u00f3s platformokt\u00f3l.<\/p>\n\n\n\n

Tov\u00e1bb a cikkre:<\/mark> broadbandtvnews.com<\/a> (Julian Clover)<\/p>\n","protected":false},"excerpt":{"rendered":"

A YouTube 20 nemzetk\u00f6zi piacon megel\u0151zte a Netflixet az \u00e1tlagos napi vide\u00f3n\u00e9z\u00e9si id\u0151 tekintet\u00e9ben, ami hangs\u00falyozza a c\u00e9g n\u00f6vekv\u0151 poz\u00edci\u00f3j\u00e1t,…<\/p>","protected":false},"author":1,"featured_media":8677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-8676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8676"}],"version-history":[{"count":1,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8676\/revisions"}],"predecessor-version":[{"id":8678,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/8676\/revisions\/8678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/8677"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}