{"id":9771,"date":"2026-08-31T11:46:44","date_gmt":"2026-08-31T09:46:44","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=9771"},"modified":"2026-08-31T11:46:44","modified_gmt":"2026-08-31T09:46:44","slug":"az-orrunk-elott-omlik-ossze-a-kelet-europai-okostelefon-piac","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=9771","title":{"rendered":"Az orrunk el\u0151tt omlik \u00f6ssze a kelet-eur\u00f3pai okostelefon-piac"},"content":{"rendered":"\n

Jelent\u0151s m\u00e9rt\u00e9kben visszaestek az okostelefon-elad\u00e1sok Eur\u00f3p\u00e1ban az \u00e9v fel\u00e9hez \u00e9rve, Kelet-Eur\u00f3p\u00e1ban a legrosszabb a helyzet.
M\u00falt h\u00e9t v\u00e9g\u00e9n \u00fajabb rossz h\u00edrek \u00e9rkeznek az okostelefon-piac r\u00e9gi\u00f3s kil\u00e1t\u00e1sait illet\u0151en: a CounterPoint Research frissen publik\u00e1lt<\/a>, m\u00e1sodik negyed\u00e9ves jelent\u00e9se szerint \u00e9ves szinten 10 sz\u00e1zal\u00e9kot estek a k\u00e9sz\u00fcl\u00e9kelad\u00e1sok Eur\u00f3p\u00e1ban. A r\u00e9gi\u00f3ban \u00edgy \u00f6sszesen 35 milli\u00f3 okostelefon tal\u00e1lhatott gazd\u00e1ra az \u00e1prilis v\u00e9g\u00e9t\u0151l j\u00falius elej\u00e9ig tart\u00f3 id\u0151szakban – ekkora mennyis\u00e9get utolj\u00e1ra 2023 m\u00e1sodik negyed\u00e9v\u00e9ben produk\u00e1lt a piac.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A piackutat\u00f3 konkr\u00e9t sz\u00e1madat eml\u00edt\u00e9se n\u00e9lk\u00fcl kiemeli tov\u00e1bb\u00e1, hogy a kelet-eur\u00f3pai r\u00e9gi\u00f3 a fentihez k\u00e9pest j\u00f3val nagyobb \u00e1tlagos beszakad\u00e1st volt k\u00e9nytelen elk\u00f6nyvelni az adott id\u0151szakban.<\/p>\n\n\n\n

Az IDC m\u00e1jusban k\u00f6zz\u00e9tett becsl\u00e9se szerint a kelet-eur\u00f3pai okostelefon piac id\u00e9n 19%-os m\u00e9lyrep\u00fcl\u00e9sben lehet majd, a gy\u00e1rt\u00f3kra az\u00f3ta r\u00e1ad\u00e1sul csak m\u00e9g nagyobb nyom\u00e1s helyez\u0151d\u00f6tt a komponens\u00e1rak tov\u00e1bbi drasztikus n\u00f6veked\u00e9se miatt, \u00edgy a t\u00e9nyleges visszaes\u00e9s enn\u00e9l l\u00e9nyegesen nagyobb is lehet.<\/p>\n\n\n\n

Ennek els\u0151dleges oka, hogy a kelet-eur\u00f3pai orsz\u00e1gok \u00e1r\u00e9rz\u00e9keny v\u00e1s\u00e1rl\u00f3i jellemz\u0151en azokat a bel\u00e9p\u0151szint\u0171 vagy k\u00f6z\u00e9pkateg\u00f3ri\u00e1s k\u00ednai k\u00e9sz\u00fcl\u00e9keket r\u00e9szes\u00edtik el\u0151nyben, melyeknek \u00e1ra a komponens\u00e1rak elsz\u00e1ll\u00e1sa miatt a legnagyobb m\u00e9rt\u00e9kben n\u0151tt az id\u0151szakban.<\/p>\n\n\n\n

J\u00f3 es\u00e9llyel ennek tudhat\u00f3 be, hogy a top5-ben szerepl\u0151 k\u00ednai gy\u00e1rt\u00f3k poz\u00edci\u00f3ja kiv\u00e9tel n\u00e9lk\u00fcl gyeng\u00fclt a m\u00e1sodik negyed\u00e9vben Eur\u00f3p\u00e1ban, \u00edgy a Honor, az Oppo \u00e9s a Xiaomi piacr\u00e9sze egyar\u00e1nt cs\u00f6kkent a CounterPont sz\u00e1m\u00edt\u00e1sai szerint a teljes r\u00e9gi\u00f3ban, m\u00edg az Apple \u00e9s a Samsung egy\u00fctt a piac 68%-\u00e1t uralt\u00e1k, szemben az egy \u00e9vvel kor\u00e1bbi 56%-kal.<\/p>\n\n\n\n

A j\u00f6v\u0151t illet\u0151en a CounterPoint \u00e9s m\u00e1s piackutat\u00f3k, illetve maguk a piaci szerepl\u0151k valamint az ell\u00e1t\u00e1si l\u00e1nc tagjai a legkev\u00e9sb\u00e9 sem optimist\u00e1k, egyr\u00e9szt a komponens\u00e1rak tov\u00e1bbi emelked\u00e9se, m\u00e1sr\u00e9szt a kor\u00e1bban felhalmozott rakt\u00e1rk\u00e9szletek fokozatos kiapad\u00e1sa miatt, mely elcs\u00fasztatva \u00e9rv\u00e9nyes\u00edti az \u00e1remel\u00e9st bizonyos m\u00e1rk\u00e1k \u00e9s t\u00edpusok eset\u00e9ben.<\/p>\n\n\n\n

Tov\u00e1bb a cikkre:<\/mark> hwsw.hu<\/a> (Koi Tam\u00e1s)<\/p>\n","protected":false},"excerpt":{"rendered":"

Jelent\u0151s m\u00e9rt\u00e9kben visszaestek az okostelefon-elad\u00e1sok Eur\u00f3p\u00e1ban az \u00e9v fel\u00e9hez \u00e9rve, Kelet-Eur\u00f3p\u00e1ban a legrosszabb a helyzet.M\u00falt h\u00e9t v\u00e9g\u00e9n \u00fajabb rossz h\u00edrek…<\/p>\n","protected":false},"author":1,"featured_media":9773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tavkozles"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9771"}],"version-history":[{"count":1,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9771\/revisions"}],"predecessor-version":[{"id":9774,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9771\/revisions\/9774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/9773"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}