{"id":9851,"date":"2026-09-05T00:16:44","date_gmt":"2026-09-04T22:16:44","guid":{"rendered":"https:\/\/digitalnews.hu\/?p=9851"},"modified":"2026-09-05T00:16:44","modified_gmt":"2026-09-04T22:16:44","slug":"negy-ev-alatt-a-negyedere-zuhant-az-emag-hu-arbevetele-tovabbra-is-tetemes-a-veszteseg","status":"publish","type":"post","link":"https:\/\/digitalnews.hu\/?p=9851","title":{"rendered":"N\u00e9gy \u00e9v alatt a negyed\u00e9re zuhant az Emag.hu \u00e1rbev\u00e9tele, tov\u00e1bbra is tetemes a vesztes\u00e9g"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nem siker\u00fclt megford\u00edtania a negat\u00edv trendet a hazai Emagnak, s\u0151t tov\u00e1bb gyorsult az \u00e1rbev\u00e9tel zuhan\u00e1sa. A c\u00e9g szerint a k\u00f6vetkez\u0151 \u00e9vekben nyeres\u00e9gbe fordulnak, \u00e9s v\u00e9gre eladj\u00e1k a sz\u00e1zmilli\u00f3 eur\u00f3s dunaharaszti rakt\u00e1rb\u00e1zist is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Augusztus v\u00e9g\u00e9n k\u00f6zz\u00e9tette \u00e9ves \u00fczleti besz\u00e1mol\u00f3j\u00e1t az Emag.hu \u00fczemeltet\u0151je, az Emag Magyarorsz\u00e1g Kft. A c\u00e9g ism\u00e9t a napt\u00e1rit\u00f3l elt\u00e9r\u0151 \u00fczleti \u00e9vben, a 2025. \u00e1prilis \u00e9s 2026. m\u00e1rcius k\u00f6z\u00f6tti \u00e9ves id\u0151szakr\u00f3l adta le besz\u00e1mol\u00f3j\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Forbes.hu egy ideje k\u00f6veti a rom\u00e1niai tulajdon\u00fa webpl\u00e1za magyarorsz\u00e1gi helyzet\u00e9t. Az anyac\u00e9g m\u00e1r m\u00e1sodik \u00e9ve nem j\u00e1rult hozz\u00e1, hogy forgalma alapj\u00e1n szerepeltess\u00e9k a <a href=\"https:\/\/www.forbes.hu\/uzlet\/pwc-e-toplista-2025-temu-alza\/\" target=\"_blank\" rel=\"noopener\">PwC e-kereskedelmi list\u00e1j\u00e1n<\/a>. A komoly karcs\u00fas\u00edt\u00e1sokon \u00e1tesett magyar \u00fczemeltet\u0151c\u00e9g a legut\u00f3bbi \u00fczleti \u00e9v\u00e9ben t\u00e9nyleg cudarul teljes\u00edtett, ahogyan azt a <a href=\"https:\/\/www.forbes.hu\/uzlet\/emag-beszamolo-2025-veszteseg-raktar-eladas\/\" target=\"_blank\" rel=\"noopener\">Forbes.hu-n is meg\u00edrtuk<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e9g bev\u00e9telei a kor\u00e1bbi \u00e9vekben (mindegyik \u00fczleti \u00e9v m\u00e1rcius 31-\u00e9vel z\u00e1rult):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024\u201325-\u00f6s \u00fczleti \u00e9v: 37,8 milli\u00e1rd forint<br>2023\u201324-es \u00fczleti \u00e9v: 61,2 milli\u00e1rd;<br>2022\u201323-as \u00fczleti \u00e9v: 78,5 milli\u00e1rd;<br>2021\u201322-es \u00fczleti \u00e9v: 90,6 milli\u00e1rd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Legut\u00f3bb egy \u00e9v alatt majdnem 40 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9sr\u0151l besz\u00e9lhett\u00fcnk. A legfrisebb publikus sz\u00e1madat m\u00e9g enn\u00e9l is nagyobb sz\u00e1zal\u00e9kos zuhan\u00e1st mutat, a c\u00e9g mondhatni f\u00e9ny\u00e9vekre a <a href=\"https:\/\/www.forbes.hu\/uzlet\/ekereskedelem-toplista-valtozas-gkid\/\" target=\"_blank\" rel=\"noopener\">p\u00e1r \u00e9vvel kor\u00e1bbi piacvezet\u0151 szerep\u00e9t\u0151l<\/a>, melyet 2024-ben az Alza.hu vett \u00e1t a magyar piacon a PwC (kor\u00e1bban GKID) <a href=\"https:\/\/www.forbes.hu\/uzlet\/az-emag-a-legismertebb-e-kereskedo-megsem-o-vezeti-a-legnagyobb-forgalmu-cegek-listajat\/\" target=\"_blank\" rel=\"noopener\">m\u00e9r\u00e9se szerint<\/a>. Az Alza nemr\u00e9g ter\u00edtette ki lapjait, 2025-ben a magyarorsz\u00e1gi \u00fczemeltet\u0151c\u00e9g <a href=\"https:\/\/www.forbes.hu\/uzlet\/alza-beszamolo-2025-bevetel-eredmeny\/\" target=\"_blank\" rel=\"noopener\">91,4 milli\u00e1rd forintos \u00e1rbev\u00e9telt csin\u00e1lt<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:#9b51e0\" class=\"has-inline-color has-white-color\">Tov\u00e1bb a cikkre:<\/mark> <a href=\"https:\/\/www.forbes.hu\/uzlet\/negy-ev-alatt-a-negyedere-zsugorodott-az-emag-hu-arbevetele-tovabbra-is-tetemes-a-veszteseg\/\" target=\"_blank\" rel=\"noopener\">forbes.hu<\/a> (Vaszk\u00f3 Iv\u00e1n)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem siker\u00fclt megford\u00edtania a negat\u00edv trendet a hazai Emagnak, s\u0151t tov\u00e1bb gyorsult az \u00e1rbev\u00e9tel zuhan\u00e1sa. A c\u00e9g szerint a k\u00f6vetkez\u0151&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-9851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-kereskedelem"],"_links":{"self":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9851"}],"version-history":[{"count":1,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9851\/revisions"}],"predecessor-version":[{"id":9853,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/posts\/9851\/revisions\/9853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=\/wp\/v2\/media\/9852"}],"wp:attachment":[{"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnews.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}